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Text File  |  1993-07-01  |  401b  |  17 lines
  1. MEASURING UTILITY OF DEAL|
  2. Bu prior agreements|
  3. By industry standards|
  4. By current trend|
  5. By absolute size|
  6. By cost to reach agreement|
  7. By time to reach agreement|
  8. By impact on organization|
  9. By PR benefits|
  10. By short-term goals|
  11. By long-term goals|
  12. By market share impact|
  13. By new opportunities|
  14. By impact on reputation|
  15. By newspaper coverage|
  16. By political impact|
  17. By additional prestige|